Professional Experience

  • Led and grew the Hypebeast group brand partnerships business across Germany, the wider DACH region and Nordics, with responsibility for business development, client growth and strategic editorial, creative and commercial brand partnerships.

  • Responsible for the strategic development of global content, product placement, creative production, partnership and paid media solutions for renowned brands.

  • Media planning and buying across online and offline channels, content partnerships strategy and execution, event executive management, community building, market co-ordination.

  • Implementing new product communications to the market, developing advertising and marketing materials.

With more than 17 years of international experience across marketing, brand partnerships and business development, I've helped businesses navigate complex marketing decisions with clarity and confidence.

My career has been built around creating new commercial opportunities, developing lasting client relationships and delivering sustainable growth. Working alongside senior decision-makers at global brands, I've shaped marketing investment, content and partnership strategies that drive meaningful business outcomes, not just short-term results.

I believe the best marketing is commercially grounded, strategically clear and built to create lasting impact.