Content Direction Playbook
What content to make, for whom, to achieve what, and why it matters.
What this is
You need content — everyone tells you that. Nobody tells you which content. Four questions usually go unanswered:
01What content, for which platform, how often?
02What should it actually do for the business?
03How does it fit with everything else you are doing?
04How do you keep it feeling like your brand, not generic noise?
Not this
A content calendar.
A list of post ideas.
A list of post ideas.
This
A strategy that defines why you make content at all, and what it is there to do.
It clarifies the role content plays for different audiences and platforms, sets the editorial direction so your team can decide without constant approval, and gives guardrails so the work still feels like you.
Your team makes faster, better content decisions. You move with more confidence. Content starts doing what it is supposed to do.
What you get
A 10–14 page content strategy playbook
Editorial direction, platform roles and guardrails — written to be used, not filed.
A working session
We build the framework together with your team so the decisions stick.
Q&A support while you apply it
Questions answered as the strategy meets your publishing reality.
Right fit?
This is for you if
+You are making content but are unsure if it is actually strategic
+Your team wants clarity on what role content plays for the business
+You are building a content team and need clear direction
+Your content feels scattered across platforms
Not the right fit if
–You are looking for a content calendar or a list of content ideas
–You need someone to actually make the content
–You want ongoing consultancy on content decisions
How to book
Straightforward, and designed to check we are the right fit before any commitment.
Step 1
Send your brief to dagmar@by-dagmar.com
Step 2
Free discovery call, 30 minutes to an hour
Step 3
A one-page proposal
Step 4
Full scope of work and commitment
Step 5
Let’s go.
Read our full terms of service.
Price
From €8,820
Duration2–3 weeks
FormatDoc + session
Best for
Brands that know they need better content but not how to approach it strategically.
Followed by a free discovery call, no commitment