Terms of Service

Last Updated: August 2026

Overview

These Terms of Service outline the key terms for booking marketing consultancy services with _by dagmar. By booking a service or engaging with us, you agree to these terms. For the complete legal framework, including comprehensive terms & conditions, liability limitations, intellectual property rights, and dispute resolution, please refer to the full Scope of Work & Terms & Conditions document provided upon engagement.

Services

_by dagmar provides strategic marketing consultancy services including:

  • Hourly Consulting — Strategic advice and consultation calls

  • Project-Based Consulting — Strategic documents, playbooks, direction frameworks (2-6 week projects)

  • Advisory Retainers — Ongoing strategic support (3+ month minimum commitment)

  • Workshops — Virtual or in-person training sessions

  • Products & Courses — Self-directed learning resources and guides

How to Book

Our booking process is straightforward and designed to ensure we're the right fit for your project before any commitment:

Step 1: Send Your Brief

Contact us with a detailed brief outlining your project, goals, challenges, and what you're looking to achieve. The more detail, the better we can assess the engagement.

Step 2: Free Discovery Call (30 mins - 1 hour)

We'll jump on a free call to discuss your brief, ask clarifying questions, and explore the best approach for your specific situation. This is our opportunity to understand your needs and for you to get a feel for how we work.

Step 3: 1-Page Proposal

Following our call, we'll provide a concise 1-page proposal outlining:

  • Our planned approach to solve your challenge

  • Key deliverables

  • Project timeline

  • Total fees and payment schedule

You review the proposal with no obligation. If it resonates, we move forward. If not, no hard feelings.

Step 4: Full SOW & Commitment

If you approve the proposal, we'll send you the complete Scope of Work & Terms & Conditions document outlining all legal terms, deliverables, feedback rounds, responsibilities, and conditions. Upon your signature, the engagement begins and the first payment (deposit for projects) is due.

No payment is required until after you've reviewed the proposal and agreed to the full SOW.

Payment Terms

Payment is due NET 30 days from invoice date. For project-based work, a 50% deposit is due upon contract signature, with the balance due upon completion.

Late Payment Consequences:

  • Default interest of 8% per annum applies automatically from day 1 after due date

  • 7+ days late: Project work suspends immediately

  • 14+ days late: All work ceases until payment is received in full

  • 30+ days late: Material breach of contract; we reserve the right to pursue payment recovery including legal fees

Cancellation & Refund Policy

Within 7 days of engagement start (before significant work begins): 50% of total project fee is non-refundable.

After 7 days: Full project fee is non-refundable. Payment remains due for work completed to date.

For retainers: 3-month minimum commitment. No refunds for unused retainer time.

Scope of Work & Feedback Rounds

Each engagement has a defined scope. Changes or requests beyond this scope are billed separately at €180/hour.

Feedback Consolidation: All internal feedback from your team must be consolidated into a single feedback document before submitting to us. We provide ONE consolidated feedback round per revision round. This prevents scope creep and keeps projects on track.

Change Order Process: Any out-of-scope requests must be documented in writing and approved by both parties before work begins. A revised estimate and timeline will be provided.

What We Don't Guarantee

We provide strategic advice based on professional expertise and available information. However, we make NO guarantee that implementation of our recommendations will achieve specific business results, growth targets, or KPI improvements.

This engagement is for strategic business consulting only. We do NOT provide legal, tax, financial, or accounting advice. Please consult qualified professionals for those services.

Your Responsibilities

To ensure project success, you agree to:

  • Provide timely, accurate information and access to necessary stakeholders

  • Consolidate internal feedback into single consolidated documents

  • Make decisions within agreed-upon timelines

  • Pay invoices on time per the payment terms above

Intellectual Property

Under German law (UrhG), _by dagmar retains authorship of all work product. You receive the right to use deliverables for your own internal business purposes only. You may NOT resell, redistribute to competitors, or use as derivative works without written permission.

Our methodologies, frameworks, templates, and processes remain our intellectual property.

Liability & Indemnification

_by dagmar's total liability under any engagement is capped at the lesser of: (a) total fees paid in the preceding 12 months; or (b) €5,000. This applies to all claims including contract, tort, and negligence.

You agree to indemnify and hold harmless _by dagmar from any claims arising from your use of deliverables, your implementation decisions, or your breach of these terms.

Data Protection

_by dagmar processes your data only as necessary to deliver services and complies with GDPR and German data protection law. See our Privacy Policy for details on data processing.

Governing Law

These Terms of Service are governed by German law (BGB - Bürgerliches Gesetzbuch). Disputes are resolved through negotiation first, then mediation, then German courts if necessary.

Full Terms & Conditions

These Terms of Service provide an overview of key booking and payment terms. The complete Scope of Work & Terms & Conditions document - which governs your engagement and includes comprehensive provisions on liability limitations, IP rights, confidentiality, termination conditions, and dispute resolution - is provided upon booking and must be signed before work begins.