Influencer Operating Model
A clear system for working with influencers consistently and credibly.
What this is
You are already working with influencers. But every partnership feels different, and the same four problems keep repeating:
01Different briefs, evaluation and commercial terms every time
02Nobody remembers what was already negotiated, or why
03Influencers are unclear about what your brand actually wants
04Weak contracts and partnerships that quietly disappoint
Not this
Making it up per partnership.
Scattered thinking in inboxes.
Scattered thinking in inboxes.
This
One playbook your team runs every partnership through, start to finish.
It also gives you back the energy that inconsistency quietly eats — your team uses the same process every time, influencers know what to expect, and you avoid the mistakes that come from everyone improvising.
What you get
A 12–16 page playbook
Covering:
Partnership types
Briefing standards
Evaluating proposals
Commercial terms
Red flags
Measurement
When things go wrong
A walkthrough session
We take your team through how to use it in practice.
Q&A support as you start using it
Questions answered on the first partnerships you run through it.
Right fit?
This is for you if
+You work with influencers actively and want consistency
+Your team feels friction in how partnerships run internally
+You are planning to scale influencer work and need clear process
+You are tired of every partnership feeling different
Not the right fit if
–You are not currently working with influencers
–You want help executing individual partnerships
–You need ongoing consultancy on partnership decisions
How to book
Straightforward, and designed to check we are the right fit before any commitment.
Step 1
Send your brief to dagmar@by-dagmar.com
Step 2
Free discovery call, 30 minutes to an hour
Step 3
A one-page proposal
Step 4
Full scope of work and commitment
Step 5
Let’s go.
Read our full terms of service.
Price
From €8,820
Duration2–3 weeks
FormatDoc + walkthrough
Best for
Brands already working with influencers who feel inconsistency and internal friction.
Followed by a free discovery call, no commitment