Marketing Direction Playbook
What your marketing should actually be doing right now.
What this is
Marketing is messy. Everyone has ideas, everyone wants to try something new — content, paid ads, partnerships, email, events, PR. Four questions usually go unanswered:
01Is all of this actually helping the business right now?
02Which channels deserve your energy?
03What should you stop doing?
04How do you know what is actually worth pursuing?
Not this
A campaign plan.
A content calendar.
A content calendar.
This
A decision framework that defines the role of marketing for your business at this specific moment in time.
It answers four things: what marketing should focus on, what it should ignore, what success actually looks like, and how you judge what is worth the effort.
Your team uses it to make decisions without endless meetings. New ideas get tested against the framework. You move faster because everyone knows what matters.
What you get
A 10–14 page direction document
Your marketing role, focus and the channels worth your energy — written to be used, not filed.
A working session
We build the framework together with your team so the decisions stick.
Q&A support while you apply it
Questions answered as the plan meets reality.
Right fit?
This is for you if
+You feel scattered across too many channels and tactics
+Your team wants clarity on what marketing should actually do for the business
+You are building a marketing function and need strategic direction
+You want to focus marketing energy where it actually matters
Not the right fit if
–You are looking for a detailed marketing plan or campaign calendar
–You need execution support or help implementing specific tactics
–You want ongoing consultancy on marketing decisions
How to book
Straightforward, and designed to check we are the right fit before any commitment.
Step 1
Send your brief to dagmar@by-dagmar.com
Step 2
Free discovery call, 30 minutes to an hour
Step 3
A one-page proposal
Step 4
Full scope of work and commitment
Step 5
Let’s go.
Read our full terms of service.
Price
From €9,900
Duration2–3 weeks
FormatDoc + session
Best for
Brands whose marketing feels scattered and who need clear focus.
Followed by a free discovery call, no commitment