Media Consultancy

Strategic media oversight without hiring full-time.

What this is

You have a media plan and people executing it. What you do not have is a senior media voice at the leadership table. That voice does four things:

01Pressure-tests decisions before you commit budget
02Checks your team or agency is actually delivering what was promised
03Reviews every partnership pitch before you sign it
04Says what to pause, scale or start — without a stake in your spend
Not this
Buying media for you.
Managing day-to-day campaigns.
This
The senior voice that knows what good looks like and makes sure you are getting it.

No media plan yet? We build one in month one — channel mix, budget logic, success measures and measurement approach, ready to execute or brief to an agency. From there I sit above the day-to-day and provide the oversight.

Every month
01Three half-day sessions on your biggest media decisions and partnerships
02Review of every proposal and contract before you commit
03Monitoring of live partnerships and campaigns — assets set up correctly, testing happening, quality maintained
04An honest read on your reporting — cadence, and whether it tells you what you need to know
05Recommendations on what to pause, scale or start, based on what is working
06Quick response between sessions for time-sensitive decisions
What you bring

An internal team, project manager or agency partner who can execute. This is oversight and strategy, not execution — you need people to run the day-to-day, implement recommendations and brief vendors. I make sure they are doing it right.

Right fit?
This is for you if
+You head marketing at a growing brand with multiple media partners and direct buys
+You are a founder building a marketing function and want senior guidance without a full-time hire
+Your team can execute but needs someone to keep them honest and spot problems early
+Your media spend is significant enough that mistakes are expensive
Not the right fit if
–You have no internal execution capacity and no agency partner
–You need day-to-day campaign management or hands-on vendor handling
–You run only programmatic media
–You need someone to fix failing campaigns in real time
How this differs
Brand Partnerships
Evaluating and managing influencer and publisher partnerships specifically.
Media Consultancy
Your full media strategy — every channel, partnership and direct buy, working together against your business goals.
How to book

Straightforward, and designed to check we are the right fit before any commitment.

Step 1
Send your brief to dagmar@by-dagmar.com
Step 2
Free discovery call, 30 minutes to an hour
Step 3
A one-page proposal
Step 4
Full scope of work and commitment
Step 5
Let’s go.

Read our full terms of service.

Retainer
From €4,000 / month
Minimum3 months
Cadence3 half-days / month
Media spend€20K–€100K / month
Best for
Small to mid-size consumer brands with internal execution capacity.
Send us your brief
Followed by a free discovery call, no commitment