Media Owner Engagement Model
How to work with publishers credibly and on fair terms.
What this is
Media owners are sophisticated negotiators. They speak in exclusions, percentages and terms that make sense to them, not to you. Walk in without a strategy and you get:
01Unfavourable deals you only understand later
02Contracts that are hard to actually work with
03Partnerships that do not deliver what you wanted
04No way to judge whether the price was fair
Not this
Negotiating deal by deal.
Reacting to whatever they pitch.
Reacting to whatever they pitch.
This
A publisher strategy you use whether you approach them or they approach you.
You negotiate from a position of clarity rather than confusion — and you can tell, before signing, whether a partnership is worth what they are charging.
What you get
A 12–16 page document
Covering:
Which media owners matter
Briefing approach
Evaluating proposals
Terms that matter
Commercial traps
Judging value for money
A workshop
We walk your team through the framework and how to use it in a live negotiation.
Q&A support while you apply it
Questions answered as real proposals land on your desk.
Right fit?
This is for you if
+You work with media owners and publishers actively
+You are preparing to negotiate a major media partnership
+You have had a bad publisher experience and want clarity before the next one
+You want long-term media relationships on fair terms
Not the right fit if
–You are not currently using media owners or publishers
–You need someone to negotiate on your behalf
–You need ongoing consultancy as partnerships evolve
How to book
Straightforward, and designed to check we are the right fit before any commitment.
Step 1
Send your brief to dagmar@by-dagmar.com
Step 2
Free discovery call, 30 minutes to an hour
Step 3
A one-page proposal
Step 4
Full scope of work and commitment
Step 5
Let’s go.
Read our full terms of service.
Price
From €8,820
Duration2–3 weeks
FormatDoc + workshop
Best for
Brands working with media owners who want a clear strategy before they negotiate.
Followed by a free discovery call, no commitment